One of the best ways to get your name out there and get more clients is to hold a seminar either online or offline. When you hold a seminar, it shows that you are an expert in your field.  However, in order to hold a seminar that will actually help you, it has to be about something of interest to people.

For example, unless you are targeting other coaches, it is not enough to just hold a seminar about being a coach.  You have to hold a seminar that is more focused such as how to get ahead of the crowd in business, how to gain self-confidence, or how to handle the more difficult aspects of business.

Potential clients don’t care so much about what you do; just how you do it and it works. They want to know that if they implement your strategies and ideals, they will get where they want to be. Once they start implementing your teachings and they see that they work, you will start to get referrals to your business.

If you want to use a Seminar for promoting your services, then the promotion of the services should be only on the edges, not the central content. For example, announcing at the beginning, who you are, and what you do. And then a short suggestion at the end, that they can get more, and where. If you hold an offline seminar, then bring handouts that are branded to give your attendees more info on what you offer, and keep the sales pitches out of the content. The majority of the time you spend should be on TEACHING, not on promoting. This is especially important if you charge for the seminar.

If you do a seminar about your industry and not actually teach them anything, they will come away feeling as if they were cheated and feel as if they just paid to sit through one great big huge advertisement.

For offline seminars, bring your own branded pens, and prepare a printed handout. Put some useful tips on the handout – not your whole presentation, but some nice “ah-ha” bullet points or tips that are useful even if someone DIDN’T attend your seminar. Brand it at the bottom with your logo, contact info, and a short line about what you do. Leave the back blank – for note taking. This handout can serve two purposes – combined with the pens, you just handed people a way to take notes. Plus, you’ve given them a sharable info sheet – bring extras, and invite your audience to share them with friends. If you just hand out business cards or brochures, it won’t have nearly the power it does if you prepare something about the seminar and send them home with that.

The secret to a good seminar is giving your attendees the feeling of empowerment. They need to feel as if they have learned something.

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