In this day and age it is essential to have a website. With the vast majority of people having personal computers and access to the internet, more and more people are taking to the internet to find the information they need-anywhere from shopping all the way up to medical advice.

You can spend hundreds and thousands of dollars on business cards, brochures, memberships, advertisements, etc but if your website gives the wrong impression, it is the same as throwing money out the window for others to capitalize on. You are doing the hard part, making potential clients aware of your industry/product. This leads to them going onto the internet looking to find out more information about what you have. This starts with them visiting your website and if your website leaves them feeling uninformed and empty, they will continue searching until they find a site that helps them with that feeling. Chances are, they will hire that person or buy products from the person that gave them the “warm” feeling.

People are growing ever more conscientious about how they spend their money. They want the most value for their money that they can get. If some images in your website do not show up, that reflects poorly on you. That gives them the feeling that you do not pay attention to detail. If your website doesn’t have enough information or looks unfinished, they will go somewhere else because that portrays to your visitors that you will only half way do the job and not go that extra mile for them. After all, your website has the potential to be seen by hundreds if not thousands of people and if you can’t spend the extra time on that, then you won’t spend the extra time with them.

When doing a website think about trying to buy a house. You see a house that you really like and you ask to look at it. According to the information about it, it’s got all the amenities that you want, the price is right and you can already see yourself moving in. This seems like it is your dream house. Then you go into the house and there is dirt everywhere, clutter on all of the counters, the carpets are stained, the colors clash and just look horrible, the wallpaper is dated, not to mention that there are areas that look unfinished. Chances are you are going to want to leave as quickly as you got there. You leave with a weird feeling that you can’t explain. Because human nature is to look at the surface of things and not dig deep, you couldn’t get past the clutter to see what great potential that house had. It is the same with a website. If your site gives the wrong impression on the surface, they will go elsewhere to find the site that gives the right impression.

When you say your marketing is not working, there are TWO sides to it – the marketing, and the website. If either one is ineffective, you will get nowhere.

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